Working in CRO, I oversaw the design and development of over 30 A/B tests for Hammonds Furniture. Hammonds wanted to update their website to a cleaner, more modern design to better compete with other furniture companies and align with their premium service offerings. This involved a combination of data driven changes, as well as updating the overall design to fit with their recently updated branding colours.

I created interactive wireframes in Adobe XD to demonstrate the carousel at the top of the page (by clicking the arrows). The redesign was tested, and it helped boost one of their primary goals of booking design visits.